![]() ![]() Show that you value the recipient’s time by getting down to business right from the start. Although the response rate diminished slowly after that, talk to any busy person and they’ll tell you they prefer emails that are brief and get straight to the point. The email app Boomerang conducted a data study and found that emails between seventy-five and one hundred words in length had the best response rates. Here are my five favorite alternatives to the ubiquitous greeting. I’ve sent a few, too (we all do, from time to time!). (A rather conservative estimate, at that.) I’ve seen many an “I hope you’re doing well” cross my inbox. ![]() As an entrepreneur, editor, and PR professional, I estimate that I’ve sent at least 73,000 business emails over the past twenty years.
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